OUR SERVICES > THE BRAND KIT
Build a brand that feels like you.
You started your business to share your work with the world, and your brand should reflect the values you stand for and the aesthetic that is uniquely yours, but also speak to your ideal community. It shouldn’t rely on the current trend cycle - it should feel aligned and unmistakably yours. This is your world, and the right visual elements will invite people in to stay.
With The Brand Kit, you’ll walk away with a clear strategy and cohesive identity that tells your story - perfect for creative entrepreneurs ready to move past the DIY-on-the-fly stage and dial into their next level.
What’s included:
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Before we begin, we’ll send over a branding questionnaire and workbook - this will give us a foundational knowledge of your brand, your goals, and your strengths and weaknesses. This is key to developing our roadmap for your project, and will help give you clarity on your brand!
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Thoughtfully crafted primary, secondary, and submark logos (think profile icons, monograms, etc.)
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A thoughtfully curated color palette and font selection (does not include any font licenses you may need to purchase - we’ll discuss your budget before making our recommendations).
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We’ll make sure you’re set with 50+ social media templates for launching your new brand.
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We’ll discuss what extra collateral you may need - think packaging design, business cards, or anything else you need to get you started. Depending on the scope, additional items may incur additional charges.
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Your brand bible, if you will - this will be your guide for all things relating to you brand, including how/when to use which logos, your color palette usage, font hierarchy, visual communication references and more.
Investment:
Investment for The Brand Kit starts at $3,000. We’ll meet with you to discuss your needs and tailor a proposal that meets your project scope.
How It Works
The Process
Our tried-and-true process for building your visual brand or website is something we’ve spent years honing. Sometimes that means bringing in a little extra help from our industry friends — hence the “we”!
Step One
Discovery and Development
Before we begin, I’ll send over a Brand Questionnaire - this will help us begin our project with clear intentions and insights. Using your answers and some industry research, we’ll develop a strategy based on what makes you unique.
Step Two
Visual Direction
From there, I’ll begin compiling some visual direction for us to discuss - think moodboards and Pinterest boards, made just for you. We’ll talk through different options, and decide which path to move forward with.
Step THree
Concept Exploration
Next, we’ll work on bringing our chosen direction to life with 2-3 refined concepts. This will include logo variations, typography, colors, and photo mockups to help us visualize real world examples of your brand in use. You’ll choose the concept that we move forward with.
Step Four
Refinement
We’ll fine tune everything to get your new branding to that perfect sweet spot where it really comes to life - and most importantly, feels like an extension of you. We’ll go through with a fine tooth comb during two rounds that are included with your package.
Step Five
Build
Once everything is signed off, we’ll begin building your real-world assets - from all of your logo files, to social templates, print pieces, and anything else within scope.
Step Six
Delivery & Launch
Once all work is complete and final bills are paid, we’ll walk through all the assets together and you’ll receive a super organized and easy-to-use file package. I’ll also be on hand to support for 30 days after handoff, in case anything comes up!
Frequently Asked Questions
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Branding projects: 4-6 weeks
Website projects: 6-8 weeks
Complete Kit projects: 8-12 weeks
We only work with 2-3 clients at a time, to ensure that we can focus our energy and attention on our projects and ensure a timely delivery.
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Absolutely - we offer payments in 2 or 3 monthly installments. Please note that final files will not be transferred until final payment is made.
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Of course! During our discovery call, we’ll talk through your needs and take any additional deliverables into account when creating your proposal.
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Please reach out to see when we’re available to start your project. We only work with 2-3 clients at a time, so we recommend setting your date as soon as possible!
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There may be additional costs along the way (such as font licenses). We recommend budgeting an additional $200 for any costs that may arise - but these costs are totally up to you.
Take control of your growth
Have you outgrown Etsy?
Are you ready to elevate your brand and grow beyond Etsy, but not sure where to start?
The Etsy Exit Audit is designed to give you clear, actionable steps to transform your shop and brand for success—on and off Etsy.
*usually - I am only one human girl (who respects your privacy.)
